Adopted after more than two years of intense discussions, the European Packaging and Packaging Waste Regulation (PPWR) aims to profoundly transform companies' obligations regarding packaging management. This regulation, part of the European Green Deal and the New Circular Economy Action Plan, sets ambitious requirements for packaging reduction, reuse, and recycling across the European market.
How Will the PPWR Harmonize Packaging Rules Across Europe?
The primary goal of the PPWR is to eliminate regulatory disparities between EU member states by establishing common obligations for businesses. The European Union seeks to strengthen its internal market's competitiveness while reducing the environmental impact of packaging. In France, some provisions align with the AGEC law's objectives, while in other countries, these requirements represent a significant transformation of industrial practices.
What Are the Key Obligations of the PPWR?
1-Reduction of Packaging at the Source
One of the regulation's main pillars focuses on reducing unnecessary packaging by enhancing eco-design requirements. This measure aims to optimize raw material use and encourage companies to rethink their packaging formats.
2-Reuse and Recyclability Targets
By 2030, all packaging placed on the European market must be recyclable according to strict recycling efficiency criteria. Additionally, progressive reuse targets will be introduced for specific sectors, requiring companies to develop reusable packaging solutions.
3-Incorporation of Recycled Materials
To stimulate demand for recycled materials, the PPWR mandates minimum recycled plastic content in plastic packaging, with gradual increases planned until 2040.
4-Ban on Certain Single-Use Packaging Formats
The regulation includes a phased ban on certain single-use packaging formats considered superfluous or difficult to recycle, aligning with the Single-Use Plastics (SUP) directive.
How Will the PPWR Impact Businesses?
The implementation of the PPWR will require companies to quickly adapt their industrial strategies. Packaging manufacturers must anticipate these new constraints by rethinking their raw materials and design processes. Businesses placing packaged products on the market must ensure their packaging complies with these new requirements to avoid restrictions on access to the European market.
The next steps include the publication of implementing and delegated acts that will specify the technical details for enforcement. Companies should start preparing now to ensure compliance and maintain their competitiveness.
The PPWR thus represents a strategic opportunity for stakeholders committed to transitioning toward a high-performing and sustainable circular economy in Europe.
EcoMundo supports you in verifying your obligations and advises you on the information to display on your product packaging (Cosmetics, Perfumes, Food Supplements, Home Fragrances).
For expert guidance or to learn more, contact our experts today.
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Adopted after more than two years of intense discussions, the European Packaging and Packaging Waste Regulation (PPWR) aims to profoundly transform companies' obligations regarding packaging management. This regulation, part of the European Green Deal and the New Circular Economy Action Plan, sets ambitious requirements for packaging reduction, reuse, and recycling across the European market.
How Will the PPWR Harmonize Packaging Rules Across Europe?
The primary goal of the PPWR is to eliminate regulatory disparities between EU member states by establishing common obligations for businesses. The European Union seeks to strengthen its internal market's competitiveness while reducing the environmental impact of packaging. In France, some provisions align with the AGEC law's objectives, while in other countries, these requirements represent a significant transformation of industrial practices.
What Are the Key Obligations of the PPWR?
1-Reduction of Packaging at the Source
One of the regulation's main pillars focuses on reducing unnecessary packaging by enhancing eco-design requirements. This measure aims to optimize raw material use and encourage companies to rethink their packaging formats.
2-Reuse and Recyclability Targets
By 2030, all packaging placed on the European market must be recyclable according to strict recycling efficiency criteria. Additionally, progressive reuse targets will be introduced for specific sectors, requiring companies to develop reusable packaging solutions.
3-Incorporation of Recycled Materials
To stimulate demand for recycled materials, the PPWR mandates minimum recycled plastic content in plastic packaging, with gradual increases planned until 2040.
4-Ban on Certain Single-Use Packaging Formats
The regulation includes a phased ban on certain single-use packaging formats considered superfluous or difficult to recycle, aligning with the Single-Use Plastics (SUP) directive.
How Will the PPWR Impact Businesses?
The implementation of the PPWR will require companies to quickly adapt their industrial strategies. Packaging manufacturers must anticipate these new constraints by rethinking their raw materials and design processes. Businesses placing packaged products on the market must ensure their packaging complies with these new requirements to avoid restrictions on access to the European market.
The next steps include the publication of implementing and delegated acts that will specify the technical details for enforcement. Companies should start preparing now to ensure compliance and maintain their competitiveness.
The PPWR thus represents a strategic opportunity for stakeholders committed to transitioning toward a high-performing and sustainable circular economy in Europe.
EcoMundo supports you in verifying your obligations and advises you on the information to display on your product packaging (Cosmetics, Perfumes, Food Supplements, Home Fragrances).
For expert guidance or to learn more, contact our experts today.
